Five questions for: Jeff Hirsch, CEO, Revenue Science
The behavioral targeting ad industry has been under fire recently with privacy advocates pushing for additional protections against online data tracking. The recent pullout of the US market by behavioral targeting firm Adzilla has had some saying the industry is too tricky to thrive. Jeff Hirsch, CEO of behavioral targeting ad network Revenue Science, recently spoke to DMNews about his take on the issue and about a recent Skechers campaign.
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